Digital events such as the Rutronik TechTalk are an established and an integral part of the marketing strategy, but events with a real audience and without a headset are still not forgotten. They also cannot (yet) completely replace the opportunity to offer a first hands-on with new products and the technical exchange with the real counterpart.
"Showing presence" is a term that still applies to Rutronik both literally and figuratively: by participating in this important industry event, Rutronik was able to further strengthen its position in China and Asia. We used the opportunity to make contact with trade visitors from the Chinese electronics industry and to present our solutions for the future trends in electronics to them.
We were accompanied by renowned suppliers such as ASSMANN, Vishay, the Yageo Group and Panjit, with whom we were able to present products and solutions for automotive, IoT, Industry 4.0, robotics, logistics, energy, bio-technology and medicine, as well as automation and artificial intelligence.
A commentary by Michael Heinrich, General Manager Rutronik Asia