Rutronik – The family-owned Global Broadliner

The sales, product marketing and strategic marketing teams, line management as well as application engineers, business development managers and sales engineers work together to offer customers extensive and well-founded technical and commercial support, covering the entire development cycle from brainstorming to design, from prototyping to serial production, all the way through to the phase-out process at the end of the product’s lifecycle. Line management serves as the technical and strategic point of contact with the manufacturer. Seminars, webinars, workshops and tech days on current technical and market topics facilitate transfers of knowledge to the customer. These are supplemented by an extensive information service with data sheets, PCNs, application documents and up-to-date information via newsletter and on the website www.rutronik.com.

Rutronik offers semiconductors, passive and electromechanical components, boards, storage technologies, displays and wireless products. RUTRONIK EMBEDDED bundles all products and services for specific embedded applications from the product areas of boards, storage, displays, wireless and peripherals, while RUTRONIK SMART brings together sensors, wireless components, micro-controllers, power management and safety & security solutions for devices within the Internet of Things (IoT). Automotive customers receive components from chosen manufacturers alongside specific support at a global level from the Automotive Business Unit. The company’s franchise partners include leading manufacturers with a portfolio of innovative quality products. The unique product mix precisely matches the usual combination of products on a PCB. This enables the broadline distributor to not only cover all needs, but also offer finely coordinated complete solutions. In line with its “second source” principle, Rutronik offers two or three manufacturers for each product or product group in its linecard, providing customers with a broad selection and security of supply, even when product rationing is in effect.

Rutronik’s modular logistics concept allows solutions to be put together as needed. The three base systems – delivery schedule, kanban and consignment – are combined with various parameters, combinations and additional services such as extended label information, industry-specific processes (e.g. VDA compliance), customer-specific packaging solutions, forecasting, safety reserves, barcodes, traceability solutions and much more to form a tailored system.  The automated processes enable customers to reduce their procurement costs, simplify and speed up their processes, and enjoy security of supply. 

The IMS integrated management system encompasses quality, environmental protection and occupational health & safety, and is certified annually in accordance with the international standards ISO 9001, ISO 14001, ISO 45001 and ISO 27001. The certified ESD safety & security measures and the Dry Pack packaging system ensure that components remain absolutely undamaged. As part of its environmental management efforts, Rutronik ramps up its own sustainability practices and assists customers in achieving their own environmental targets.